SEO, or Search Engine Optimization, is a set of strategies used to improve the visibility of a website in search engine results. Imagine you have a library full of books, but no catalog to find them. SEO is like creating a detailed catalog for your website so that search engines like Google can easily understand and find your pages.

Here's how it works: When someone types a query into a search engine, the engine looks through all the content available on the internet to find the most relevant and useful results. SEO helps make your website's content more attractive and relevant to these search queries.

There are a few key components of SEO:

1. Keywords: These are the words or phrases that people type into search engines. By understanding and using these keywords in your website’s content, you can help search engines match your site to relevant searches.

2. Content Quality: Search engines prefer websites that provide useful and well-written information. Creating high-quality content tailored to your audience increases the chances of your site being ranked higher.

3. Backlinks: These are links from other websites to yours. If reputable sites link to your website, search engines take this as a sign that your site has trustworthy and valuable content.

4. Technical SEO: This involves making sure your website loads quickly, is secure, and is easy for search engines to crawl.

By working on these areas, you can improve your website's search engine rankings, leading to more visitors and potentially more business. SEO is a continuous process, as search engines frequently update their algorithms and competitors also strive to improve their rankings.